Lensbaby? On sale at Amazon

For a long time I have seen and heard about a special type of lens for Canon (or Nikon) DSLR called "lensbaby". It's a full manual type of lens that makes it possible to tilt the lens anyway to give selective focus. They have been prices too high (like $200) for me consider, but now the 2.0 version for Canon seems to be listed at Amazon for "just" ~$76. Here's the link Lensbaby 2.0 for the Canon one, and this one for Nikon for the same price (at least now).

Anyone have some experience to share how useful they are? Here is a review of the 2.0 vs the old one. Look for the sample photos in the end for examples of what you can do.